Terms and Conditions
This Agreement (“Affiliate Agreement”) is entered into between you (“Partner,” “Affiliate,” “You”) and the website www.lumpartners.com (“Company,” “we,” “Affiliate Program”). By registering for our program, using marketing tools, or receiving remuneration in the form of commissions or bonuses, you confirm that you have read, understood, and agreed to comply with the terms of this Agreement. The Company reserves the right to amend the terms of this Agreement at any time. Any changes will be reflected on this page; therefore, we strongly recommend that you regularly review the latest version of the text. By continuing to participate in the Affiliate Program after the terms have been updated, you confirm your acceptance of such changes.
1. DEFINITIONS
- Partner – an individual or organization approved by the Company to participate in the Affiliate Program.
- Affiliate Account – an account created after the application has been approved.
- Affiliate Agreement – includes these terms set forth in this document, the commission structure, and any additional rules of the Company and/or the Company’s websites.
- Affiliate Link – a hyperlink used by the Partner to attract users, directing them to the Company’s websites.
- Affiliate Program – the cooperation between the Company and the Partner, under which the Partner promotes the Company’s websites and places Affiliate Links to the Company’s websites under agreed terms and commissions.
- Affiliate Wallet – an online wallet in the Partner’s name for crediting commissions and any other payments due to the Partner, which the Partner may withdraw in accordance with the Affiliate Agreement.
- Affiliate Website – any web resource that is operated, maintained, or otherwise controlled by the Partner.
- Company – refers to www.lumpartners.com, within which the Affiliate Program is operated.
- Company Websites – resources that serve as target web properties for traffic attracted by the Partner.
- Commission – the Partner’s remuneration, calculated based on the payout structure (Revenue Share, CPA, Hybrid, Budget + Commission%).
- Commission Structures – any specific reward formats agreed upon between the Company and the Partner.
- Net Gaming Revenue (NGR) – all funds received by the Company from new customers in the form of bets, less: winnings paid to new customers; bonuses granted; balance adjustments; administrative fees; fraud expenses; and chargebacks.
- New Customer – a player who registers for the first time on the Company’s websites and makes a first deposit equal to or greater than the minimum deposit required on the player account on the Company’s websites in accordance with the applicable terms and conditions of the Company’s websites (excluding the Partner, its employees, relatives, and friends).
- Parties – refers to the Company and the Partner (each of which is a “Party”).
- Personal Data – any information relating to any individual (natural or legal person) that can be identified directly or indirectly.
AFFILIATE OBLIGATIONS
2.1 Registration in the Program
To join our Affiliate Program, you must accept these terms by checking the corresponding box when submitting the Affiliate Application. The Application is an integral part of the Affiliate Agreement. The Company reserves the right, at its sole discretion, to accept or reject any Affiliate Application. Our decision is final and not subject to appeal. You will be notified of the outcome by email. At any time during the term of the Agreement, you are required to provide any documents requested by the Company to verify the Application or to confirm the details of the Affiliate Account. Such documents may include, but are not limited to: bank statements, identity documents or proof of the Company’s legal status, as well as proof of address. You bear full responsibility for the accuracy of the information provided during registration and must promptly update it in case of any changes.
Login Details for the Affiliate Account
You are fully responsible for ensuring that your account login details remain confidential and secure at all times. All consequences of unauthorized access to your account caused by insufficient protection of your login credentials are solely your responsibility. You are liable for any actions carried out under your username and password (whether performed by you or not). If you suspect illegal or unauthorized use of your account, you must immediately notify us.
Participation in the Affiliate Program
The Affiliate Program is intended for your personal use only. Registering an account on behalf of third parties, as well as transferring or reselling it, is strictly prohibited. If you wish to transfer the account to another owner, you must first request our approval. It is also prohibited to create more than one account without our written consent. By joining the program, you agree to promote and advertise the Company’s websites in accordance with the Affiliate Agreement and the instructions we may provide from time to time. All your activities must align with the interests of the Company and must not harm its reputation or image. Links to the Company’s websites may only be placed through Affiliate Links or other materials approved by us. This is the only permitted method of advertising on our behalf.
Affiliate Websitec
You are fully responsible for creating, managing, and technically maintaining the Affiliate Website, as well as for any content placed on it. The website must comply with all applicable laws, including the requirements of the General Data Protection Regulation (GDPR), and must always be maintained at a professional level. It is prohibited to design or present the Affiliate Website in such a way that it may cause confusion with the official Company websites or create the impression that it is owned or operated by the Company. The Affiliate Website must not contain defamatory, discriminatory, or otherwise unacceptable materials (including, but not limited to: scenes of violence, obscene, offensive, or pornographic content, as well as materials prohibited under the laws of the target country).
Valid Traffic and Fair Practices
You are not allowed to attract traffic by using branded keywords for paid search advertising. Sending branded traffic to the Company’s websites is prohibited. You acknowledge that any New Customer acquired through branded keywords will not be considered a valid New Customer under the Affiliate Agreement, and the Commission for such customers may be frozen or withheld at the Company’s discretion. It is prohibited to generate traffic to the Company’s websites through self-registration as a New Customer, or via intermediaries, family members, or third parties. Such actions are considered fraudulent. You must also not attempt to benefit from traffic generated through dishonest means. If you have reasonable suspicions that a New Customer acquired by you is involved in bonus abuse, money laundering, fraud, or other misuse of online gaming services, you are required to notify us immediately. You acknowledge that any New Customer identified as a bonus abuser, fraudster, money launderer, or involved in affiliate fraud (whether reported by you or later discovered by us) will not be considered a valid New Customer under the Affiliate Agreement, and no Commission will be paid for such customers. You acknowledge that if a large win occurs at the end of the current month (between the 20th and the 30th/31st), and the remaining balance in the player’s account is neither spent nor lost in the following month, these funds will not be included in the calculation of the partner’s commission under the terms of Revenue Share or Hybrid deals. You acknowledge that if more than 70% of New Customers out of the total traffic volume have made only the minimum first deposit within a month, such traffic will be considered incentivized, and the Commission for it may be frozen or withheld at the Company’s discretion. If more than 70% of New Customers have made only their first and second deposits, all such traffic will be considered incentivized, and no Commission will be paid. If more than 70% of New Customers have made only a few deposits and show low or zero gaming activity, such traffic will be considered low-quality. The Company may freeze or withhold the Commission for such traffic. If more than 10% of New Customers show no activity after making a deposit, such traffic will be considered incentivized, and the Commission for it may be frozen or withheld at the Company’s discretion.
“Incentivized traffic” shall include (but is not limited to) the following indicators:
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• IP address overlaps;
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• Incorrect or falsified personal data;
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• Fraudulent activities involving payment methods;
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• Identical gaming activity;
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• Complete lack of player engagement and/or very low engagement (absence of bets, very few bets, etc.).
If the Company notifies you of the need to stop the flow of player acquisition, the Partner must stop all advertising campaigns within 24 hours. If, at the Company’s request, the Partner’s advertising activities for player acquisition are suspended, the Company reserves the right to freeze or withhold the Commission for players acquired after such notification.
You acknowledge that if 20% of New Customers from your total traffic are identified as bonus abusers, money launderers, fraudsters, or involved in affiliate fraud (whether reported by you or discovered by us), they will not be considered valid New Customers, and no Commission will be paid for your entire traffic.
The Company has the right to send you a notification by email or via messengers (Teams, Telegram, etc.) requiring you to suspend traffic for quality or fraud checks. You must immediately cease traffic acquisition after receiving such notification. All customers registered after the notification will not be considered valid, and the Commission for them may be frozen or withheld at the Company’s discretion.
The Company reserves the right to terminate the current affiliate deal and establish new terms by notifying the Partner one (1) banking day in advance. Grounds for changing the terms include:
a) low-quality traffic;
b) low conversion rate leading to a negative balance.
You acknowledge that after the change of terms by unilateral notice given one (1) banking day in advance, all subsequent traffic (registrations, first and recurring deposits) will be paid under the new terms.
Unacceptable Websites
It is prohibited to place Affiliate Links or advertisements using our intellectual property on websites deemed unacceptable (regardless of ownership). Such websites include resources that:
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• are targeted at children;
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• contain illegal pornography or sexual materials;
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• promote violence, discrimination of any kind, or illegal activity;
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• infringe the intellectual property rights of third parties or the Company;
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• do not comply with advertising standards and codes in the jurisdiction of publication.
Affiliate Links
Affiliate Links must be placed alongside other commercial links. Only officially provided links may be used. Hiding the source of traffic (link cloaking) or manipulating the traffic source is prohibited and may result in changes and recalculation of the Commission at the Company’s discretion.
Email and SMS Marketing
For mailings containing the Company’s intellectual property or promoting its websites, prior authorization is required. Once such authorization is obtained, you must ensure that each recipient has consented to receiving messages and has not opted out of mailings. All messages must clearly indicate that they are sent on your behalf, not on behalf of the Company. Using the Company’s name as the sender is prohibited and may result in recalculation or freezing of the Commission.
Use of Intellectual Property
Any use of the Company’s brands must comply with the provided guidelines. It is prohibited to register domains, keywords, or other identifiers identical to, or containing, the Company’s trademarks for use in search engines, advertising, app stores, or similar services.
2.10 Approved Advertising Materials
It is forbidden to use advertising layouts or creatives (banners, images, logos) containing the Company’s intellectual property if they have not been provided by the Company or received its prior written approval. You may also not alter the appearance of materials that have been approved or provided. You are required to request prior approval from the Company for advertising materials and must be able to confirm the existence of written approval upon request.
2.11 Loyalty Programs
Any cashback, rebate, or similar offers are prohibited, except those provided on the Company’s websites.
2.12 Responsible Gaming
The Company strictly adheres to a responsible gaming policy and the prevention of gambling addiction. You agree to support the promotion of this policy and not to use materials targeting individuals under 18 years of age or below the legal gambling age as defined by applicable law.
2.13 Data Protection and Cookies
You must always comply with GDPR requirements and any applicable or new data protection laws, including the regulation of cookies usage.
2.15 Expenses
All risks, costs, and expenses associated with fulfilling obligations under the Affiliate Agreement are borne by the Affiliate.
2.16 Activity Monitoring
At the Company’s request, you are required to provide all necessary assistance and information for monitoring your performance within the Affiliate Program.
2.17 Return of Incorrectly Credited Commissions
The Affiliate must immediately return any commissions received for clients acquired in violation of the rules or related to fraudulent and fictitious transactions, upon the Company’s request.
3. AFFILIATE RIGHTS
3.1 Right to Attract New Customers
For the duration of this Agreement, we grant you a non-exclusive, non-transferable right to direct new customers to the agreed Company websites, strictly in accordance with the terms of this Agreement. No commission or other compensation shall be paid for customers referred by third parties.
3.2 License to Use Intellectual Property
We grant you a non-exclusive, non-transferable license to use the Company’s intellectual property solely for the placement of promotional materials on your website or in other approved locations. The license may not be transferred or sub-licensed.
3.3 Player Personal Data
The Affiliate does not have access to the Company’s customer personal data.
4. COMPANY OBLIGATIONS
4.1
We provide the necessary materials and information for implementing affiliate links.
4.2
At our discretion, we register new customers, track their transactions, and reserve the right to refuse registration or close an account.
4.3
We provide tools for monitoring the account and calculating commission.
4.4
We process the Affiliate’s personal data (login, email, name, date of birth, address, phone number, financial data) for security, AML, and cooperation management purposes.
4.5
Subject to compliance with this Agreement, we pay commission in accordance with Section 6.
5. COMPANY RIGHTS AND REMEDIES
In the event of a breach of this Agreement, suspected breach, or negligence by the Affiliate, the Company has the right to:
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1. suspend participation in the program for review (with commission payments frozen);
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2. withhold commission for traffic or campaigns that violate the terms;
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3. withhold amounts to cover damages or liabilities;
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4. immediately terminate the Agreement;
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5. withhold funds in the affiliate wallet if they are not withdrawn within three (3) months after termination.
6. COMMISSIONS AND PAYMENTS
6.1
Subject to compliance with the Affiliate Agreement, the Partner shall receive a commission in accordance with the established payout structure. The Company reserves the right to change the percentage and method of commission calculation.
6.2
Commission is calculated monthly, no later than the 10th day of the month following the reporting period, and payments are made no later than the 15th day of the following calendar month.
6.3
In accordance with applicable requirements, a withdrawal may require completion of the verification procedure and submission of KYC documents.
6.4
The minimum withdrawal amount is €50 (fifty euros).
6.5
In the event of an error in calculation, the commission may be adjusted. The Parties undertake to pay any missing amount or return any overpaid funds.
6.6
The Company may propose changes to the payout structure to the Partner.
6.7
Acceptance of a payment is deemed a full and final settlement for the relevant period. In case of disagreement with the amount, the Partner must notify the Company within 14 calendar days, stating the reasons. Failure to notify shall be considered unconditional acceptance of the calculation.
6.8
Commission is credited net of VAT and other taxes. The Affiliate is solely responsible for paying all taxes, duties, and fees in accordance with the laws of their jurisdiction.
6.9 CPA and Hybrid Deals:
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• Negative Revenue Share is deducted from the CPA portion.
• Duplicates, self-excluded players, and players with no bets are not paid.
• FTD (first-time depositor) limits are agreed upon in advance.
• Test cap is paid if at least 10 FTDs are delivered.
• FTDs from FB/email/SMS/UAC/ASO are payable if a deposit is made within 30 days after registration; PPC — 45 days; SEO — 60 days.
• If no FTD is generated via the link within 30 days, the link is deactivated. Commission for traffic generated by the Partner after the agreed period may be frozen or rejected at the Company’s discretion.
• Large wins and remaining balances are not counted toward commission under Revenue Share/Hybrid deals.
6.10 Payment Methods:
Coinspaid.
6.11
The Affiliate bears full responsibility for the accuracy and validity of payment details. The Company is not liable for delays or non-receipt of payments due to incorrect data and does not compensate such cases. All costs associated with incorrect details (payment returns, data corrections, fund redirections, transaction investigations) are borne by the Partner.
7. STANDARD COMMISSION STRUCTURE
The commission rate is determined by the individually agreed affiliate agreement terms.
8. CONFIDENTIALITY
During the term of the Affiliate Agreement, the Affiliate may receive confidential information related to the Company’s operations, technologies, and/or Affiliate Program (including, for example, data on commissions accrued). The Partner undertakes not to disclose or use such information without the Company’s prior written consent and to use it solely within the framework of this Agreement. These obligations remain in effect after termination.
Press releases or any other public statements concerning the Partner’s participation in the Affiliate Program are prohibited without the Company’s prior written consent (including mandatory approval of the text and any related materials).
9. TERM AND TERMINATION
9.1 Term
The Agreement enters into force upon your approval as an Affiliate and remains in effect until either Party notifies the other in writing of termination. In such case, the Agreement terminates 30 days after notification. Email notification is considered written notice and becomes effective immediately. The Company has the right to terminate the Agreement immediately in case of your non-performance of obligations or negligence.
9.2 Actions Upon Termination
Upon termination, you must immediately remove all Company banners and creatives from your website and deactivate all affiliate links. All rights and licenses granted to you will cease. You must return to the Company all confidential information and any copies thereof and cease using the Company’s intellectual property.
9.3 Commission
From the date of termination of the Agreement, no commission shall be paid for new customers.
10. MISCELLANEOUS
10.1 Disclaimer of Warranties
The Company does not guarantee uninterrupted or error-free operation of the websites and shall not be liable for any possible consequences.
10.2 Limitation of Liability
The Affiliate agrees to indemnify the Company, its employees, and representatives against any losses and expenses (including legal costs) arising from:
a) breach of the Agreement;
b) performance of obligations under it;
c) negligence of the Affiliate;
d) damage caused by the Affiliate’s actions or omissions, as well as misuse of the Company’s materials.
The Company shall not be liable for indirect or direct damages, loss of income, data, or reputation of the Partner, even if informed of the risks.
10.3 Non-Waiver
Failure to enforce any provision of this Agreement shall not constitute a waiver of the Company’s right to enforce it later.
10.4 Status of the Parties
The Parties act as independent contractors. This Agreement does not create partnership, agency, or employment relations. The Affiliate is not authorized to act on behalf of the Company.
10.5 Force Majeure
The Parties are released from liability for non-performance of obligations due to circumstances beyond their control (natural disasters, communication failures, etc.). If such circumstances last more than 30 days, either Party may terminate the Agreement with immediate notice.
10.6 Assignment
Assignment of rights under this Agreement is possible only with the Company’s written consent.
10.7 Severability
If any provision is held invalid, the remaining provisions of the Agreement shall remain in full force and effect.
10.8 Language
The original is drafted in English. In case of discrepancies, the English version shall prevail.
10.9 Amendments
The Company reserves the right to amend the Agreement at any time by posting a notice on the website. Continued participation in the program constitutes acceptance of the revised version.
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